Summary of the 2020

2020 was difficult, instructive, challenging, but also gave us a lot of positive to move forward.

Identity

PNL Insenerid – The brand refreshment for small engineering bureau was one of the coolest challenges in the second half of the year. We updated visual language, corrected the use of the logo, created triangular patter imitating the city silhouette and architecture in general, which also was printed with velvet textile into hoodies and went to team Christmas presents. Read more.

Bon Soya – Coolest Estonia vegan producer, Bon started to renew its visual language at the beginning of the year, as a result of which we cleaned up the existing visual language, modernised the overall look, brought in supporting colour scheme, clear typography and graphic elements. Read closer.

Ministry of the Environment – Now, when that working at home and remotely is sometimes a new norm, the Ministry of the Environment gave us a task to visualise the fields of their internal communication, which subjects and messages they contain. Take a closer look.

Tallinn University’s project Future School – Visual communication set the tone quite strongly this year, here too. Program received a badge and visual communication tools to identify themselves more clearly and visually as a whole. The visual supports the Tallinn University style book using the same colors and typography. Take a closer look.

Riigi Kinnisvara Podcast ja Webinars – Another project to increase communication. The podcast is aimed at improving the internal communication of a large organization, the webinars bring together in-house experts who introduce the activities and expertise of Riigi Kinnisvara to cooperation partners, other field specialists and people in related fields. Take a closer look.

Printing

Inbank 2019 annual report – Cooperation with one of the fastest growing Estonian banks continued this year as well, in the summer we completed their 2019 annual report, to highlight something, we processed a load of data and implemented the new visual language at the same time. Take a closer look.

Riigi Kinnisvara 2019 annual report – The second big annual report we made this year. Loads of awesome pictures, infographics and pleasant overviews of construction projects completed in 2019 in the public sector.

Wesse catalog update – We created the previous catalog in 2016, and although it had received minimal changes in the meantime, this year’s update was a bigger venture – The logic of the layout was updated and we added many wonderful projects. Go to the new Tallinn showroom and ask a copy for yourself! Take a closer look.

Websites

ESC Global Security – In fact, an earlier project that finally saw the light of day this year. A solid and sophisticated corporate website for the delicate security and safety sector. Take a closer look.

Luxveg and Luminor – During the first wave of Covid-19, Luminor organised a competition for entrepreneurs to support their first steps in selling good online. We were in the role of mentor and visual enhancer in this project. Together with Voog, we created an online store for Luxveg, where they could easily sell their products and manage the sales process.

Package

Placent Activ Milano – In 2019, we launched the first version of Placent’s online store, and it’s cool to see how their sales numbers have gained up. Investments into the new channel have led to an increase in orders, and the readiness before the first wave of the virus gave them the opportunity to be in the picture even when our world was closed. This year we have renewed Placent’s product lineup. Their existing products were shampoo, conditioner, vitamins and hair serum. New products are coming soon, keep an eye on placentactiv.ee.

Bon Soya – Besides brand update what you read before, we were honoured to create packaging for Bon’s new product line for both the leavened oat drink series and oat desserts. In addition to the cool visual language, these products are simply delicious. We recommend you find them in larger grocery stores. Take a closer look.

Softrend – a campaign to express the comfort of being at home and yourself comfortably. The campaign visual, created vith blending product photography and graphic characters and it carries these values nicely, leaving the product in the main focus , while creating a pleasant atmosphere around the classic product image. Take a closer look.

Estonian Design Center visited us and Bynew – on January 16, another meeting of the network of Estonian design network took place. This time there were two organizers – Sviiter and Bynew. It was a pleasant and moody evening, which was made while the danger was far away. Maybe we can improve it in the soon-to-be-started 2021. 

That’s what it was like, different jobs and activities. See you in 2021.

Pantone Color of the Year 2021: Ultimate Gray + Illuminating

Pantone Color Institute has named not one but two colors of the year: Ultimate Gray & Illuminating bright yellow.

Pantone Color Institute has named not one but two colors of the year: PANTONE 17-5104 Ultimate Gray, a calming shade that brings to mind stable concrete foundations and serene pebbled beaches and PANTONE 13-0647 Illuminating, a bright yellow that evokes warm sunshine, the invigorating bite of a tart lemon and cheerful spirits.

Two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of gray and yellow is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.

Courtesy of Pantone – Time Magazine

Furthermore, the combination itself makes a strong statement. The choice to include two colors this year was influenced by the pandemic and events like the Black Lives Matter protests of 2020. After a year when social distancing became par for the course and people organized en masse across the nation to call for racial justice, the importance of connection is at the forefront of many people’s minds. According to Laurie Pressman, vice president of the institute, this essential need for relationships is mirrored in Pantone’s decision to select two colors this year, which has only been done once before (in 2016, when the institute selected Rose Quartz and Serenity as a nod to the increasing fluidity around gender norms).

Yet, the goal in selecting the color of the year remains the same as in past years: to reflect the culture of the moment of time we’re living in. In retrospect, last year’s color, Classic Blue — a soothing deep indigo that sought to counter anxieties about a new decade — feels ironically prescient for a year that has been defined by uncertainty. And 2021’s colors feel altogether fitting as we prepare to welcome a new year brimming with possibilities: for a vaccine, for the world to open up again, for a return to some sense of normalcy — and the chance to connect.

Courtesy of Pantone – Time Magazine

“We know we’re living in an unusual time,” Pressman said. “Whether it’s about the pandemic or the uprisings around the world, we’re trying to imagine the future as we move into this very different time.”

Ultimate Gray
sRGB –  147, 149, 151
HEX – #939597

Illuminating
sRGB –  245, 223, 77
HEX – #F5DF4D

Sources:
Pantone – PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating
Time – Why Pantone Selected Not One But Two Colors of the Year for 2021
CNN Style – Pantone unveils its 2021 Color(s) of the Year: Ultimate Gray and Illuminating
NY Times – Pantone Picks Two Colors of the Year for 2021

Previous releases of Pantone’s Colour of the Year series:
2020 – Pantone Color of the Year – Classic Blue
2019 – Pantone Colour of the Year – Living Coral
2018 – Pantone Colour of the Year – Ultra Violet
2017 – Pantone Colour of the Year – Greenery
2016 – Pantone Colour of the Year – Rose Quartz & Serenity
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

Pantone Colour of the Year 2020: Classic Blue

The Pantone Color Institute chose Classic Blue as Pantone Color of the Year 2020.

Pantone’s decade-launching choice might seem staid (especially in comparison to 2019’s showy Living Coral), but such a recognizable, reliable colour presents a foil to the uncertainty the future holds. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the colour dominated a global industry.

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience. “Many of us looked at 2020 as the future, but now we’re here,” says Laurie Pressman, VP at Pantone Color Institute

For Pantone, picking the right shade of the moment is a showcase for its bigger business. The company profits from selling everything from swatches to the chemical formulas for its proprietary colours. Pantone also consults with various product companies across industries to keep their colours timely. With the colour of the Year, Pantone offers a free trend forecast to the wider world, in a play to lead the conversation about colour and further cement its expertise.

Colour codes:
PANTONE 19-4052 Classic Blue
CMYK 100-76-25-0
RGB 15-76-129
HEX 0f4c81Sources:
Pantone – Announcing the Color of the Year 2020
AD Pro – The 2020 Pantone Color of the Year Is Classic Blue
TIME Magazine – Pantone’s Color of the Year Is a Comforting Start to 2020. Here’s What to Know About the Choice
FastCompany – Pantone’s 2020 color of the year is the new black

Previous releases of Pantone’s Colour of the Year series:
2021 – Pantone Colour of the Year – Ultimate Gray + Illuminating
2019 – Pantone Colour of the Year – Living Coral
2018 – Pantone Colour of the Year – Ultra Violet
2017 – Pantone Colour of the Year – Greenery
2016 – Pantone Colour of the Year – Rose Quartz & Serenity
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

Pantone Colour of the Year 2019: Living Coral

The Pantone Color Institute chose Living Coral as Pantone Color of the Year 2019.

The vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

Reacting to the onslaught of digital technology and social media increasingly embedding into our daily lives, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Pantone Colour Of The Year - Living Coral 16-1546
Pantone Colour Of The Year 2019 – Living Coral 16-1546

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of colours present in nature. In its glorious yet unfortunately evermore elusive display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse caleidoscope of color.

Pantone Colour Of The Year - Living Coral in interior
Pantone Colour Of The Year 2019 – Living Coral in interior

Colour codes:
Plus Series CMYK: 0, 65, 54, 0 
Plus Series RGB: 255, 111, 97 
HEX: ff6f61

 
Sources:
Pantone – Color of the year 2019

Previous releases of Pantone’s Colour of the Year series
2021 – Pantone Colour of the Year – Ultimate Gray + Illuminating
2020 – Pantone Colour of the Year – Classic Blue
2018 – Pantone Colour of the Year – Ultra Violet
2017 – Pantone Colour of the Year – Greenery
2016 – Pantone Colour of the Year – Rose Quartz & Serenity
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

A Brief History of Ultra Violet

Pantone’s colour of the year is Ultra Violet.

 As humans are the only species not to be able to tell the difference between violet and purple, even Pantone calls Ultra Violet a “blue-based purple”.

When giving a background to the choice of Ultra Violet, they use examples of world famous incidents of purple from recent history. So let’s see why this colour should be celebrated.

25,000 years ago, a caveman, let’s call him Jim, lived around the Pech Merle area in France. He pulverized some manganese and mixed it with water or animal fat. Yeah, we have no idea why, either. Anyhow, he used the mixture he got to fingerpaint the walls of his seven-room mansion/cave, drawing woolly mammoths and spotted horses in violet. The paintings are still there – talk about good paints.

In the middle ages, purple and violet became the go-to colour of the royalty and church in Europe. In the 18th century, the wealthy started wearing purple to distinguish themselves from the poor. Thankfully, the advance of technology brought the colour back to everyone. In 1990, Crayola added the Royal Purple to their list of colours.

Ultra Violet in Pop Culture

50 years ago, Jimi Hendrix released the song Purple Haze. The basic idea came from a book published a year earlier, talking about wars on the planet Neptune, where the sunspots would turn the sky purple. The book itself was based on a short story from 1957, so you could say the colour purple has been in pop culture for 60 years.

In 1972, the band America first used the term “Purple Rain” in their song “Ventura Highway”. 12 years later, Prince released a song, an album and a film by the same name. He claimed the phrase Purple Rain and its meaning was such a deep inspiration to him. Incidentally, when asked about the phrase and its meaning, 

Gerry Beckley of America said “You got me.”

So, the colour is…?

The words Violet and Purple mostly bring to mind an image of either Jimi Hendrix, or Prince. As mentioned before, the human eye cannot actually distinguish the two colours, even though countless handbooks and websites try and try again to tell the difference.

To make matters even more complicated, earlier this year, Pantone dedicated a colour to the memory of Price. Called Love symbol #2, it looks… well, much like Ultra Violet. Except it’s described as a “naturally purple hue”. Go figure.

So there you have it. A colour the human eye cannot distinguish, explained via another set of colours from the same hue range. Thankfully, they have also explained the colour in numbers, at least giving us half a chance of getting the tone right:

Colour codes:

Plus Series CMYK: 76, 75, 0, 0
Plus Series RGB: 101, 78, 163
HEX: 654EA3

Sources

A difference between violet and purple
Pantone – Color of the year 2018

Previous releases of Pantone’s Colour of the Year series

2021 – Pantone Colour of the Year – Ultimate Gray + Illuminating
2020 – Pantone Colour of the Year – Classic Blue
2019 – Pantone Colour of the Year – Living Coral
2017 – Pantone Colour of the Year – Greenery
2016 – Pantone Colour of the Year – Rose Quartz & Serenity
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

X-factor: 10 years of Sviiter Studio

X tähistab Sviitri selleaastast tähtpäeva – jah, me saame kümneaastaseks! Võtame nüüd mõne sõnaga olnud aasta kokku ning täname neid, kes meisse panustasid.
Kõigepealt annaksime üle meie suurimad tänusõnad kõigile, kes te meiega need kümme aastat olete olnud, uskunud meie lahendustesse ja hinnanud meie käekirja, suhtumist töösse ning tulnud meie juurde üha uuesti ja uuesti tagasi.

Varasemate aastate meenutuseks on au siinkohal ära mainida kaht blogiposti – Pool dekaadi kujundust, mis võttis kokku esimese minijuubeli ning eelmisel aastal kirjutatud Aasta täis silmasära, mis tõesti säras oma erinevate projektide valguses.

Mis siis sel aastal juhtus? 

Suurima auru võtsid sellel aastal veebilahendused, mida oli meie kohta küllaltki palju. 

Suurim neist oli Radis Furniture (radis.ee), mis kasutab Voo sisuhalduse uusimat poelahendust. 

www.radis.ee

Kõige kenama korporatiivlehe auhinna annaksime Advokaadibüroo Turnstone(turnstone.ee) lehele, millest õhkab viisakust ning korrektsust.

www.turnstone.ee

Sportlikku närvikõdi pakub FC Elva (fcelva.ee) leht, mis kajastab Lõuna-Eesti ühe mõjukama jalgpalliklubi igapäevatoimetusi. Lehel saab vaadata reaalajas mängude tulemusi ja ülekandeid, lisaks saab uurida klubi tegemiste, mängijate jm kohta. Lehele on sisse ehitatud Turniir.ee mängude live-mootor ning Sportlyzeri võistkondade koosseisud ja mängukalendrid. 

www.fcelva.ee

We would like to give our special thanks to Toivo for trusting us Suur tänu usalduse eest Toivole, kes Vähiravifondi Kingitud Elu (kingitudelu.ee) veebiuuenduse meie kätte usaldas. See on kindlasti üks suurima külastajate arvuga leht, mida oleme kümne aasta jooksul teinud. On suur rõõm näha, et teiste aitamine läheb inimestele niivõrd korda ning et oleme andnud oma panuse selle ettevõtmise toimimisse. Meie abiga värskenes lehe visuaal, ning lihtsustus kampaanialehtede tekitamine ning annetusviiside korrastused – annetada saab nii korrastatud pangalinkide kaudu kui Zlick.it mobiiliannetuse teenuse abil.

www.kingitudelu.ee

Hea jätkuna eelmisel aastal valminud Randvere Kooli lehele (randverekool.edu.ee) valmis sellel aastal Raasiku Kooli (raasikukool.edu.ee) värske ning rõõmsameelne koduleht, kus koos personali pildistamise ning kooli tutvustava droonilahendusega valmis tulem, mida paljud Eesti koolid tahta võiksid.

raasiku.edu.ee

We also did a miniweb for a local print shop Printwise. The new site Väikse miniveebina sai uuenduse Telliskivi Loomelinnaku kohalik trükikoda Printwise, mille lihtne ja CMYKi toonides portfoolioveeb meie sulest suvehakul valmis.

www.printwise.eu

One of our most long-term clients, the Estonian Theatre association Värskendasime ka meie ammuse kliendi Eesti Teatriliidu (teatriliit.ee) veebikodu, mille esmase versiooni tegime juba kaheksa aastat tagasi. 

www.teatriliit.ee

Brändingu osas märgiksime kindlasti ära RadiseEesti SulgpalliliiduKV.eeFinlaidilogode ja CVI värskendused ning Karloova visuaalse identiteedi loomise.

Trükiste osas oli endiselt lipulaevadeks Inbanki aasta- ja kvartaliaruanded, kuid sel aastal vaatasime sügavamalt ka e-riigi toimetustesse ning kujundasime E-riigi Akadeemia palvel Tutvustuse e-valitsusse (Introduction to e-Government) ning Küberturvalisuse Indeksi haldajate poolt raporti, mis võttis kokku kuue partnerriigi küberturvalisuse näidikud (Situation Review: Safety and Securty of Cyberspace and E-Democracy in Eastern Partnership Countries). Augustis valmis Eesti Interneti Sihtasutuse aastaraamat ning oktoobis Visit Saaremaa strateegiadokument ettevõtte peamiste suundade ning plaanide kajastamiseks.

Kiikasime ka filmimaastikule ning andsime mõningase panuse hetkel kodumaisel kinolinal jooksva Keti Lõpu visuaalidesse. Kogemus filmimaailmast sai nüüd hea jätku 2009. aastal tehtud lühifilmi Krantsid visuaalidele.

Üritusturunduse osas panime teist aastat järjest õla alla Eesti Skautide Liidu poolt korraldatavale ERNA Matkale. Lisaks panustasime visuaalidega ka Eesti Interneti Sihtasutuse poolt korraldatavale Eesti Interneti Päevale.

Teenuste osas avasime kaks uut suunda. Meie värske liige Karl panustab meie tiimis nüüd sisule ning otsib parimaid lahendusi toote/teenuse idee, sõnumi ja visuaali parima ühistee leidmiseks. Kindlasti tasub lugeda Karli sellekohast blogiposti – Milleks meile sisu? Tehnilise poole pealt avasime selle aasta juulis WordPressi kasutajatele hooldusteenuse, mis vabastab lehekasutajad uuenduste ning süsteemi lekete eest muretsemisest.

Ja mis edasi? Edasi on juba üheteistkümnes – ootame huviga ja täidame armastusega, siis saab aasta pärast jälle kokku võtta.

The Most Important eCommerce Trends in 2017

Maybe you have heard about the thing called eCommerce but never really got into it. Well, we believe it is time to start. 

The eCommerce is growing and there is no signs of slowing down. The worldwide retail ecommerce sales will reach $1.915 trillion this year and is expected to climb as high as $2.352 trillion in 2017 according to eMarketer. It means almost nineteen percent growth in one year. In my opinion it should be enough to get you thinking about creating your own online store. To make your life easier I have pointed out some key aspects for you to keep in mind when creating an online store.

1. Multi-device shopping journeys

Nearly 9 in 10 PC/Deskop shoppers also used mobile or tablet to buy products online according to Global Web Index.

It shouldn’t be surprising as digital consumers now own an average of 3.64 connected devices. It is clear that many are adopting multi-device approach when it comes to online shopping, so make sure your online store looks good on any kind of screens.

2. The mobiles are taking over

According to Google Analytics data, 30% of all online shopping purchases now happen on mobiles.

 

Furthermore, mobile commerce will make up 45% of all ecommerce by 2020 states a BI Intelligence report. It is said that Millenials are the ones driving the growth as they use their moblies as primary devices. And as they make more, they will spend more. 

So make sure that purchasing from your online store is easy on the mobile.

3. Information as a Service

90% of customers admit, that reviews and comments from other customers influence their purchase decision, and 81% of online shoppers trust the information and tips from blogs.

It is clear that the retailers will focus even more on generating content for users and by users in 2017. For you it means that the more information you provide about your products across multiple patforms the more you will sell. We believe that a solid blog and covering the main social media accounts would be a good start.

Conclusion

In addition to the aspects mentioned above, we believe that you should seriously consider improving your SEO. Search engines are major traffic generators for your online store and to stay in the big league you need to deal with SEO systematically.

In fact, you really need to perform well on every battle front in order to make your online store to stand out. The store itself must be a pleasure to visit on any kind of device, you have to generate high quality content and promote it on various platforms and make magic with SEO on top of all.


However difficult it sounds, we are here to help you. Now, with Voog you can build a beautiful online store, promote your products on a well-designed blog, advance your SEO, connect your social media accounts to your store and more.

So, if you are ready to grow your business, fasten your seatbelt and sign up for an adventurous journey with us.

Colour of the Year 2017 – Greenery

Pantone Color Institute has just announced the colour of the year 2017 to be Greenery – the soft green to symbolize freshness and new beginnings. 

Greenery represents freshness and reinvigoration, also new beginnings and association with nature. The main green is mixed with darker yellow which makes Greenery very natural as rising nature on spring.

Greenery emphasizes to move along with nature and re-discovering it to absorb the power that nature has. The main fields of usage is suggested to be fashion and architecture, but also digital environments, graphical design and art in general.

Leatrice Eiseman, the Executive Director of the Pantone Color Institute explains that Greenery symbolizes recognition of nature. The colour is calm, domestic and gives a great bunch of positive energy.

Pantone has been leading authority in the colouring world more than fourty five years, offering professionals opportunities to express their creations with the help of colours. Nowadays, Pantone offers colouring solutions and related products and services. More information pantone.com.

Colour codes:

Fashion + Home Pantone 15-0343
CMYK: 54, 9, 88, 0
RGB: 136, 176, 75
HEX: 88B04B

Plus Series CMYK: 54, 0, 100, 0
Plus Series RGB: 132, 189, 0
HEX: 84BD00

Closest match in Pantone library: Pantone 376 C

Sources:
Pantone Color Institute press release
Digital Arts – The Pantone Colour of the Year 2017 is green
Creative Review – Greenery: Pantone’s Colour of the Year 2017

Previous releases of Pantone’s Colour of the Year series:
2021 – Pantone Colour of the Year – Ultimate Gray + Illuminating
2020 – Pantone Colour of the Year – Classic Blue
2019 – Pantone Colour of the Year – Living Coral
2018 – Pantone Colour of the Year – Ultra Violet
2016 – Pantone Colour of the Year – Rose Quartz & Serenity
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

A year to put a twinkle in your eye

Autumn is here again. The trees are dropping their leaves and night frosts are frequent visitors. And Sviiter will soon be kicking off its tenth year.

That’s right. On the 7th of November, Sviiter will mark the completion of its ninth year of operations, and similarly to past years, the past year has comprised a totally unique chapter in our journey. 

It has been a year of growth. We were joined by designer Gerit, whose handwriting is evident in the Wesse Furniture website, as well as in the visuals for both the publications and outdoor media for Inbank and Krediidipank’s earmarked loans.

Websites

Our development partners have also added personnel, which enabled us to accept larger projects. In the early part of the year, there was the website design for the National Cyber Security Index (NCSI), which compares the cyber security indicators of different countries and compiles them into rankings.

ncsi.ega.ee

We updated the website for Estonian Internet Day (päev.internet.ee), and before the end of the year, we’ll be updating the website for the Tallinn e-Governance Conference (tallinnconference.ee). 

päev.internet.ee

An extremely positive experience was designing the website for the Randvere School (randverekool.edu.ee) and the photo session with the student body and administration, which created memorable and happy moments in the course of the project. 

randverekool.edu.ee

Wesse Furniture’s new website (wesse.ee) was completed just before a foreign trade fair and enabled to them to successfully make an impression with their newest products. As far as foreign projects, a big thank you goes out to Bizink Online that offers ready-made web solutions to financial companies in New Zealand. There are several more interesting web projects in the works on this year’s calendar, but we would rather not reveal them yet – everything in good time. 

wesse.ee

Prints and publications

Of the larger publication projects, the yearbook for the e-Governance Academydefinitely deserves mention, along with various printed materials that have been distributed in the course of projects in Azerbaijan, Ukraine, Namibia and elsewhere. And in addition, there are the yearbooks for Inbank and the Estonian Internet Foundation, packaging for Millamore and Tapvei, various posters and trade fair materials, the printed materials related to the discussions on Europe’s space policies, which were produced in collaboration with the Enterprise Estonia Estonian Space Office and the European Space Agency, and much, much more.

Branding

And, of course, the branding projects, the largest of which to be completed was the development of the symbols and distribution materials for the e-Governance Academy. And the previously mentioned Wesse Furniture, whose updated identity was on display at three of the largest housing fairs in Europe. In cooperation with Webest, the visual identity for MultiPro System is being created and, in the tourism sector, the new symbols for Visit Saaremaa definitely deserve a mention.

Truly, what a year! Everything that has happened convinces us that subsequent years will be just as innovative with plenty of growth. And our own website, where you are now reading this article, has been given a new appearance and expresses the same colourfulness and exhilaration that we feel boiling within us. 

We would like to thank everyone who has supported us during these years, and we are looking forward to new ideas, people, projects and challenges!

Pantone Colour of the Year – Rose Quartz & Serenity

Pantone choosed Rose Gold and Sernity to be Colour of the year in 2016. First time in history the colour of the year is mixed from two colours.
This year colour is soft and warm, it represents our feelings and moods. Pantone 13-1520 Rose Quartz and Pantone 15-3919 Serenity is combination of warm and cold which represents gender inequality in the world and faith into better more consistent future.

Pink represents faith, commitment and airness. Light blue directs to sky, directs to free time and vacation. First time on the history of Pantone Colour of the year, the choosen colour is gradient from one colour to another.

Rose Quartz R247 G205 B204 – C1 M26 Y14 K0
Serenity R145 G168 B208 – C49 M29 Y6 K0

Pantone has been leading authority in the colouring world more than forty five years, offering professionals opportunities to express their creations with the help of colours. Nowadays, Pantone offers colouring solutions and related products and services. More information pantone.com.

Content and images Pantone.com

Previous releases of Pantone’s Colour of the Year series:
2021 – Pantone Colour of the Year – Ultimate Gray + Illuminating
2020 – Pantone Colour of the Year – Classic Blue
2019 – Pantone Colour of the Year – Living Coral
2018 – Pantone Colour of the Year – Ultra Violet
2017 – Pantone Colour of the Year – Greenery
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

Pantone Colour of the Year 2000 – 2014

Starting in 2000, Pantone’s Colour of the Year has become a hallmark of design, fashion and everything in between.

Over the years (20152016 & 2017) we have been writing about Pantone‘s Colour of the Year. Here is the moment to look back, how it all began in year 2000 and how each memer of the colour family represents current trend in fashion, architecture and design in general.

2014 – Radiant Orchid

A muted, yet still vibrant purple took the top spot in 2015.
PANTONE 18-3224.

2013 – Emerald

Perhaps a not so subtle warning to the Greenery (2017) skeptics out there, green made a triumphant return in 2013 with Emerald. Wizard of Oz anyone? 
PANTONE 17-5641.

2012 – Tangerine Tango

This name says it all. 
PANTONE 17-1463

2011 – Honeysuckle

A fun, bright pink injected life into everyone’s wardobe and house. 
PANTONE 18-2120.

2010 – Turquoise

A variation on the Blue Turquoise seen in 2005, the naughties really were Turquoise’s heyday. Has anyone seen much of this colour since? We thought so. 
PANTONE 15-5519.

2009 – Mimosa

Who wouldn’t want walls to match their drink? Oh the SUN. Summer, fun, hot days at the beach. A powerful color, full of life and promise.
PANTONE 14-0848.

2008 – Blue Iris

A purpley, blue-ish hue which gave a serene feel without being too dark. It’s overpowering. Not really blue, not really purple … True fashion colour.
PANTONE 18-3943.

2007 – Chili Pepper

A rich, deep red that could be used for anything statement worthy; whether it be a wall, a couch or a rug, Chili Pepper’s heyday was surely the mid-noughties. How can you go wrong with this shade of RED? After the quite color of 2006, there was a need for PASSION.
PANTONE 19-1557

2006 – Sand Dollar

A practical neutral, Sand Dollar saw Pantone’s first non-vibrant hue claim the top spot. A popular choice for walls and exteriors, Sand Dollar also had a moment on the runway the same year. 
PANTONE 13-1106

2005 – Blue Turquoise

It seems we just can’t get enough of calming blues?  Pantone must really like Turquoise. Another natural colour, Blue Turquoise is calm and cool, evoking a tranquil sea.
PANTONE 15-5217

2004 – Tigerlily

Daring, fierce and a little bit different, Tigerlily clashed with the statement pink walls of 2001 but no one cared — orange was the new everything.
PANTONE 17-1456

2003 – Aqua Sky

In a dramatic twist away from the reds and pinks which dominated the last few years, Aqua Sky bought back the sense of calm which 2000 heralded. The light, yet still quite bright colour may have inspired millions to invest in a holiday home. After Cerulean in 2000, they came back with a soft color, full of hope for clear skies.
PANTONE 14-4811

2002 – True Red

It seems 2001’s colour, Fuchsia Rose, was just too hard to let go of. True Red was the sophiscated, grown-up version of it — reminding people a simple primary colour could still be a bold choice. After the events in 2001, there was a need for a color to honor those fallen. “True Red was a color symbolizing hope and love, the lifeblood of a nation in recovery.”
PANTONE 19-1664

2001 – Fuchsia Rose

Vibrant and out there, who didn’t have a Fuchsia Rose statement wall after 2001? “Fuchsia Rose is a sexy and stimulating colour, perfectly capturing the spirit of confidence and optimism of a world entering a new millennium and looking forward with renewed energy to a new era of creativity to be shaped by designers across the globe.”
PANTONE 17-2031

2000 – Cerulean

A gorgeous pastel hue meant a peaceful, calm start to the 21st century. A rejection of 90s dark wood, blacks and the strong influence of brown, Cerulean was a fresh start for more than just Pantone’s new venture. “Cerulean Blue suggested serenity and inner spiritual peace during a major turning point in human history.”
PANTONE 15-4020

Links and sources:
Mark Brand Group – Radiant Orchid
Fishy2me – 2012 Tangerine Tango
iDesignArch – Honeysuckle – 2011 Colour Of The Year
The Design Dish – Color of the Year 2010
A Slice of Life – Years by Colors

Awwwards Conference 2015

The awards that recognize the talent and effort of the best web designers, developers and agencies in the world.

Spend two inspiring days in the cultural and cosmopolitan city of Barcelona. Join in celebrating collective passion for the world of web.

They aim to create a meeting point where web professionals from across the globe can come to find inspiration; a space for debate; a place to share knowledge and experience; give and receive constructive and respectful critiques.

“Always hungry”.

Their mission is to discover, recognize, and promote the experts who create unique digital experiences that make the internet more beautiful, more accessible, more human.

Speakers

Josh Holmes – Architect Evangelist at Microsoft, Seattle
Tobias van Schneider – Art Director & Design Lead at Spotify, NYC
Vitaly Friedman – Founder of Smashing Magazine, Freiburg
Divya Manian – Product Manager at Adobe, San Francisco
Jeremy Keith – WwwebMmmaster at Clearleft, Brighton
Meagan Fisher – Brooklyn-based web designer, NYC
Hvass&Hannibal – Founders, Copenhagen
Ricardo Cabello – Mr.doob, Barcelona
Mathias Bynens – Developer Relations at Opera, Dendermonde
Haraldur Thorleifsson – Creative Director at Ueno, San Francisco
Claudio Guglieri – Design Director at F-i, San Francisco
David Navarro – Creative & Design Director, Amsterdam
Bruce Lawson – Open Standards Advocate, Birmingham
Phil Hawksworth – Technical Director at R/GA, London
Jaume Sanchez – Technical Director at B-Reel, Barcelona
Paul Bakaus – Developer Advocate at Google, Munich
Marko Dugonjic – UX Director at Creative Nights, Velika Gorica
Henry Daubrez – Creative Director at Dogstudio, Namur
Fabio Merlin – Co-founder and Creative Director of Aquest, Verona
Jesús Gorriti – Group Director at Fjord, Madrid

Pantone Colour of the Year 2015 – Marsala

Pantone Colour of the year is Marsala, the tasteful and rich fulfilling perfection.

Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.

Add elegance to any room by incorporating this rich and welcoming hue in accent pieces, accessories and paint. Marsala’s plush characteristics are enhanced when the color is applied to textured surfaces, making it an ideal choice for rugs and upholstered living room furniture.

Photos and materials Pantone Color of the Year 2015

Previous releases of Pantone’s Colour of the Year series:
2021 – Pantone Colour of the Year – Ultimate Gray + Illuminating
2020 – Pantone Colour of the Year – Classic Blue
2019 – Pantone Colour of the Year – Living Coral
2018 – Pantone Colour of the Year – Ultra Violet
2017 – Pantone Colour of the Year – Greenery
2016 – Pantone Colour of the Year – Rose Quartz & Serenity
2015 – Pantone Colour of the Year 2015 – Marsala
2014 – PANTONE 18-3224 Radiant Orchid
2013 – PANTONE 17-5641 Emerald
2012 – PANTONE 17-1463 Tangerine Tango
2011 – PANTONE 18-2120 Honeysuckle
2010 – PANTONE 15-5519 Turquoise
2009 – PANTONE 14-0848 Mimosa
2008 – PANTONE 18-3943 Blue Iris
2007 – PANTONE 19-1557 Chili Pepper
2006 – PANTONE 13-1106 Sand Dollar
2005 – PANTONE 15-5217 Blue Turquoise
2004 – PANTONE 17-1456 Tigerlily
2003 – PANTONE 14-4811 Aqua Sky
2002 – PANTONE 19-1664 True Red
2001 – PANTONE 17-2031 Fuchsia Rose
2000 – PANTONE 15-4020 Cerulean

There is new Edicy, called Voog

Voog is a mess-free platform that enables you to build awesome websites with a creative flow.

Focus on what really matters to you: Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.

Voog is for everyone who wish modern and responsive website. No extra learning or IT skills need, editing your content is easy.

Voog is built with responsive web technologies so both your website and the editor work seamlessly in mobile, tablet and desktop screens. Better yet — by using standard technologies, it’s bound to work with future devices too.

Most of the business websites in this world have to be in multiple languages. Unlike in other website builders, in Voog you can just add a new language anytime. All technical aspects like SEO, visitor language detection or parallel site structure are set up for you automatically. 

We think Voog is a breeze of fresh air, and we recommend it for managing your website. It is all-in-one service, which allows you manage your website with no worries.

Design process with Voog is fast and cozy, but also see pre-made designs in Voog.

For custom made designs check under Voog Partners where you can find us as well. If you have any questions, send them via e-mail hello@sviiter.ee. Visit also Voog Blog with their welcoming words

Look also some websites we have built on Edicy/Voog: 

SEE Design Workshop in Lyon

The first SEE Design project thematic workshop took place in Lyon on 15th and 16th June 2009; hosted by the French SEE partner ARDI Rhone-Alps Design Centre.

This thematic workshop, entitled Integrating creativity and design into regional innovation policy, was the first of four taking place between 2008 and 2011 as part of the SEE project framework.

The workshop had two main objectives: to pool knowledge, share experience, stimulate debate developing new thinking on integrating creativity and design into regional innovation policy; and to establish dialogue between the SEE partners and their regional policy-makers to strengthen the links between innovation and design in order to positively influence policies at regional and national levels.


All the SEE partners attended and some were accompanied by government representatives or regional policy-makers so that the policy recommendations discussed would be more relevant for the ultimate decision-makers. The Policy Recommendation Research Group, made up of five SEE partners (Finland, Estonia, Slovenia, Ireland & UK), will collate the information shared over the two days and develop a policy recommendation booklet on this workshop’s theme, which will be distributed to policy-makers and governments. 
There was also particular focus on the SEE partners’ joint response to the European Commission’s public consultation on Design as a driver of user-centred innovation, which presents a concrete opportunity to incorporate design into EU innovation policy.

DAY ONE

Innovation related to product development, R&D and manufacturing / Greg Coyle / Enterprise IrelandInnovation related to work with communities / John Thackara / DOTT 07
Innovation related to creative cities / Laurent Trontin / Greater LyonInnovation related to service and public sector / Hervé Mathe / ESSEC School of Business Institute of Service Innovation & Strategy
Innovation on the EU Agenda & the European Commission public consultation on design and innovation / Gisele Raulik-Murphy / Design WalesConclusions / Tom Inns / Theatres of Thinking & Gavin Cawood / Design Wales

DAY TWO

National and regional policies for innovation and design in partner countries / SEE partners – Pecha Kucha presentations: Wales / Belgium / Denmark / Estonia / France / Ireland / Italy / Poland / Slovenia / Spain.
Integrating creativity and design into regional innovation policy / interactive workshop facilitated by Tom Inns / Theatres of Thinking
Drawing a collective response to the EU public consultation Design as a driver of user-centred innovation / facilitated by Tom Inns / Theatre of Thinking
Design and Creativity Watch in National Policies / ARDI Rhone-Alps Design Centre

List of participants: